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Welcome to Digital Pi's "Ask Me Anything" Series!

We're holding office-hour sessions on the most popular topics around how you can do more with less. Whether you have fewer people on your team, less time, or less patience—we know that being efficient in Marketo is everyone’s goal.

We’ll give you a couple of minutes of insights at the beginning and then open up the session for questions and discussion, so come prepared with your questions.

Join us for these interactive sessions to get insights into how others are tackling Marketo topics.

To maintain interaction, space is limited.

SESSIONS

Program Set Up For Scale

August 26, 2020 | 1PM ET

Lead Sourcing and UTMs

September 9, 2020 | 1PM ET

Advanced BI Analytics - Getting the Most of Marketo Tools

September 23, 2020 | 1PM ET

Learn more about each session below or complete the form to register now →

Tell us you’d like to join

Thank you for your interest! This series has been completed, but visit our website for all our upcoming events and webinars.

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Program Set Up For Scale

Session Details: August 26, 2020 | 1PM ET

Vivi-Gehan.jpg

Establishing a strong foundation of best practices and intelligent design is critical for any Marketing Automation Platform, and when that foundation is built to enable easy and effective scale as the business grows, the value of the Marketing Automation Platform exponentiates effortlessly.

Join Vivi Gehan, Vice President of Operations, in this Ask Me Anything session as she provides insight into and answering questions about enabling scale and growth in your Marketing Automation platform and design.



Presenter: Vivi Gehan, VP of Operations


Lead Sourcing and UTMs

Session Details: September 9, 2020 | 1PM ET

Jon Bourne.jpg

When you consider TOFU activities that drive net new leads into your marketing funnel, understanding the source of those records is paramount to honing demand gen over time. To that end, it pays to properly capture Acquisition Program in Marketo for details surrounding the source. First touch and last touch UTM parameters can help us derive these data points.

Join Jon Bourne, creator of Digital Pi’s UTM tracking methodology, for this AMA session to discuss strategies to operationalize reliable UTM data capture using JavaScript, cookies, and the Marketo forms API as well as establishing UTM processing in Marketo to extract leads’ source, source detail and Acquisition Program.



Presenter: Jon Bourne, Director of Client Services


Advanced BI Analytics - Getting the Most of Marketo Tools

Session Details: September 23, 2020 | 1PM ET

Tom-Grubb

Marketo did something ahead of their time when they invented Revenue Cycle Explorer — the forward-looking BI tool/data warehouse built for Marketo that nobody really “gets.” Even when I show tried and true ARB users the buried, undocumented features nobody ever figured out — they don’t even recognize that I’m working in ARB.

Whether you hate it, love it, or are just curious about the real ARB join Digital Pi's CSO, Tom Grubb, to see what it can do.



Presenter: Tom Grubb, Chief Strategy Officer

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