The right analytics will show you what is working and what isn't in your marketing programs so you can optimize your entire buyer's journey. Having the right marketing analytics begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. Then, how do you turn the insights into reports that every CMO wants to see.

Account-Based Marketing is here to stay. In the digital age, it’s easy to get bogged down in all the martech capabilities at your fingertips and lose sight of what really matters: engagement. Because even though we’re marketing to accounts, it’s the individuals that will serve as internal champions to demonstrate the value of your product within their organization.

There are multiple ways to do everything in Marketo, but if you’re like most of us, you don’t always know what you don’t know, and figuring out how to do something can become tricky business. The good news is you don’t have to rip your hair out deciding what works best for your organization.