The right analytics will show you what is working and what isn't in your marketing programs so you can optimize your entire buyer's journey. Having the right marketing analytics begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. Then, how do you turn the insights into reports that every CMO wants to see.

There are multiple ways to do everything in Marketo, but if you’re like most of us, you don’t always know what you don’t know, and figuring out how to do something can become tricky business. The good news is you don’t have to rip your hair out deciding what works best for your organization.

As marketers, we want to constantly optimize what we do from email subject lines, to ad copy, to button color, to landing pages, but how do we set up a proper A/B test and avoid letting bad data leaAs marketers, we want to constantly optimize all our marketing programs, from email subject lines to ad copy to button color to landing pages. How do we set up a proper A/B test and avoid letting bad data lead us astray?