The Anatomy of a Marketo Migration

Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?

In this webinar, our panelists will discuss their migrations, what worked, what didn't, and lessons learned to create best practices. Join us as we dive into:

• Considerations when determining if, and how, you migrate
• Which kind of data and analytics to bring over to the new system
• How to staff a migration and build alignment internally
• What roadblocks and pitfalls you should expect to see
• The best way to get set up to scale in the future
  

PANELISTS

Paul Wilson, Director of Marketing Automation Technology, Adobe
AJ Sedlak, Sr. Manager, Marketing Technology and Automation, Poly
Ricardo Rego, Marketing Automation Manager, Beckman Coulter
Jeff Coveney, Chief Marketing Officer, Digital Pi