Have you run across situations for which there is not an "easy" or standard Marketo solution? From small needs such as the ability to display a table of data in an email, mass cloning hundreds of similar programs with different titles to tokens to mashups with external data, most cases can be solved with some custom development. Come to this session and see approaches using velocity scripting, APIs and Webhooks that take "Marketo Outside the Lines"

You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your Marketo instance in tip top shape and connect the data with the correct revenue team member for efficient follow up.

Sponsored by Lean Data and Integrate

We all know that the dating game is not an easy one. Whether you’re single, looking for someone or in a relationship - you’re on a complex journey with all sorts of signals (or a lack thereof). So, how can you make sure you’ve found the right person and are engaging her the right way? In this session, learn how AI and personalized engagement can help win over your one true love – your customers.

Sponsored by PFL and Mintigo

You know them as Champions, community leaders and superstar Marketo influencers. Come prepared with questions as the best talk about their own tips and tricks in this panel discussion.