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Marketo Tips & Tricks Sessions
Thursday, October 31, 2019

Marketo Tips and Tricks Sessions

Looking for more Marketo tips and tricks while attending the Adobe Summit?

If the main sessions aren't enough, we've got you covered in these rapid-fire sessions designed to help you operate Marketo like a pro. There is no cost for this event, but you must register in advance. Space is limited.

Agenda

When:
Wednesday, March 27, 2019
3:30 PM to 5:30 PM 
Attendees should plan on arriving by 3:20 PM.

Location:
The LINQ Las Vegas Hotel & Casino.
3535 S Las Vegas Blvd
Las Vegas, NV 89109
(This is a short walk from the Venetian.)

Session 1 - 3:30 PM to 3:55 PM - Marketo Hacks: Outside the Lines - Digital Pi
Session 2 - 4:00 PM to 4:25 PM - Marketo Tips: Avoiding Impact of Dirty Data
Session 3 - 4:30 PM to 4:55 PM - Funnel of Love: From Attraction to Happily Ever After
Session 4 - 5:00 PM to 5:25 PM - Marketo Rockstars: Elvis has Entered the Building

There is no affiliation between the Adobe Summit and this Tips and Tricks event. We encourage all interested parties to experience the Adobe Summit and leverage these Tips and Tricks sessions as a complement to the bigger event.

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Who Should Come?

Designed for marketing operations professionals who live in Marketo.

Build campaigns as good as gold. Come listen to what the best minds in Marketo and marketing operations are thinking for 2019 and beyond. Walk away from these sessions with new ideas and thinking that will actually help back in the office.

Sessions Schedule

Session 1

Marketo Hacks: Outside The Lines
3:30 to 3:55 PM

Presenters:
Ryan Vong
CEO, Digital Pi
Peter Liske
Marketing Technologist, Digital Pi


Have you run across situations for which there is not an "easy" or standard Marketo solution? From small needs such as the ability to display a table of data in an email, mass cloning hundreds of similar programs with different titles to tokens to mashups with external data, most cases can be solved with some custom development. Come to this session and see approaches using velocity scripting, APIs and Webhooks that take "Marketo Outside the Lines"

Session 2

Marketo Tips: Avoiding Impact of Dirty Data
4:00 to 4:25 PM

Presenter:
John Muehling
VP Client Strategy, Digital Pi




You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your Marketo instance in tip top shape and connect the data with the correct revenue team member for efficient follow up.

Sponsored by Lean Data and Integrate

Session 3

Funnel of Love – From Attraction to Happily Ever After
4:30 to 4:55 PM
jason-yarby.jpeg

Presenters:
Nida Chughtai
VP Marketing, Mintigo
Jason Yarborough
Director of Strategic Alliances, PFL






We all know that the dating game is not an easy one. Whether you’re single, looking for someone or in a relationship - you’re on a complex journey with all sorts of signals (or a lack thereof). So, how can you make sure you’ve found the right person and are engaging her the right way? In this session, learn how AI and personalized engagement can help win over your one true love – your customers.

Sponsored by PFL and Mintigo

Session 4

Marketo Rockstars: Elvis has Entered the Building
5:00 to 5:30 PM
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Panelists:
Jessica Kao
Director Client Services, Digital Pi
Jenn DiMaria 
Sr. Manager Client Services, Digital Pi
Juli James
Asst. Professor of Marketing, St. Edwards University
JD Nelson
Sr Manager Marketing Operations, Vimeo

Moderator:
Heidi Bullock

CMO, Engagio


You know them as Champions, community leaders and superstar Marketo influencers. Come prepared with questions as the best talk about their own tips and tricks in this panel discussion.

Come find us

The LINQ is conveniently located close to Adobe Summit headquarters at the SANDS Convention Center and is less than a 10 minute walk.

We do recommend arriving on time as sessions are short and we will be diving right in at the designated start times!

By applying to attend this event, your registration information will be shared with the the following partners. If you wish to have your name removed, please email hello@digitalpi.com 

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