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Featuring Expert Marketo Consultants & Advanced Marketing Ops Practitioners

DATE

October 28-29, 2020

TIME

Starting at 12pm ET

Whether you have fewer people on your team, less time, or less patience—we know that being efficient in Marketo is everyone’s goal.

Don’t miss this opportunity to learn best practices on how to do more with less with Marketo. We’ll dive deep on everything from scalable creative to global scoring setup to best practices around centralizing Marketo operations. You'll hear from veteran practitioners as well as experienced consultants who will offer tips and tricks that will help you now.

If you are a marketing operations professional, don’t miss this opportunity to improve your Marketo skills. 


Reserve Your Spot
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Is this event for you?

Designed for marketing operations professionals who live in Marketo.

You've got the basics, but now you're ready to harness the full power of Marketo. You've built solid campaigns, but now you want to scale your marchitecture globally. You're planning for 2021—and beyond.

Hear from the best minds in Marketo and marketing operations and you'll walk away with new ideas and actionable insights to set you up for new levels of success.

Oh, and have we mentioned it's free?


SESSIONS


Template Takeover: Adapt to Change With FLEX Templates and More

Session Details: October 28 | 12:30pm ET

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Digital Pi
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Whether you’re trying to grow or you have to pivot your entire business, it’s important that any transition appears seamless to your audience. With the right program templates in place to adapt, you can provide your new approach without missing a beat!

Presenters:
Alison Gardner, Marketing Automation Manager, Freeman
Amanda Jurgens, Manager of Client Services, Digital Pi

Nurture Programs that Strengthen Engagement, and the Bottom Line

Session Details: October 28 | 1:30pm ET

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Digital Pi
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Don’t roll the dice on your engagement program. Learn how to transform your simple or complex nurture program into a rock-solid nurture stream that is measurable. In this session, learn specific Marketo steps to improve customer conversations and streamline your marketing operations.

Presenters:
Jessica Gericke, Director of Client Services, Digital Pi
Dina Hubel, Manager of Client Services, Digital Pi

DRY Clean Your Marketo Instance: Best Practices for Centralized Operations in Marketo

Session Details: October 28 | 2:30pm ET

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Digital Pi
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Iterable

Understand how to centralize assets, smart campaigns, and lead scoring with DRY methodology, and learn how to uncover hidden issues with error notifications.

Presenters:
Amy Goldfine, Marketing Operations Manager, Iterable
Natalie Larkin, Director of Client Services, Digital Pi

There's a Script for That! Tapping into Marketo’s Powerful JavaScript APIs

Session Details: October 28 | 3:30pm ET

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Digital Pi
Jason Slavin
Adobe

Have you ever struggled to get Marketo’s out-of-the-box functionality to do something, but can’t figure out how? If you can dream it, you can do it (most of the time) with a little help from scripting. Open your eyes to a whole new world of possibilities in this lightning round of use cases in this marketer-friendly geek out.

Presenters:
Jon Bourne, Director of Client Services, Digital Pi
Jason Slavin, Senior Web Developer, Adobe

The Golden Ticket: Global Lead Scoring for Scalability

Session Details: October 29 | 12:00pm ET

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Digital Pi

How are you calculating your lead scores? Which behaviors do you capture? How do you qualify records to ensure they are sales-ready? It’s time to build an intelligent lead scoring architecture and power your MQLs.

Presenters:
Anna Overly, Sr. Manager of Marketing Operations & Analytics, Momentum Telecom
Stephanie Green, Sr. Manager of Client Services, Digital Pi

Simplify Your Stack: Centralize Marketo for Greater Success

Session Details: October 29 | 1:00pm ET

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Digital Pi
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Your marketing stack is a carefully balanced ecosystem and the slightest change requires diligent planning. How can you plan for integrating new systems without disturbing your Marketo and company-wide processes? In this session we’ll teach you what to consider and how to plan for stack changes.

Presenters:
AJ Sedlak, Sr. Manager of Marketing Technology & Automation, Poly
Jenn DiMaria, Director of Client Services

Prioritize Your Email: Strategies for Landing in the Inbox

Session Details: October 29 | 2pm ET

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Digital Pi
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Do you know what happens to your email after you hit “send?” Learn how to improve your sender score through IP warming, consider your options for shared vs dedicated IP, and increase your odds of landing in the priority inbox.

Presenters:
Ricardo Rego, Marketing Automation Manager, Beckman-Coulter
Claudia Kulaga, Sr. Manager of Client Services, Digital Pi

The More the Merrier: Integrating Marketo with Social & Paid Media

Session Details: October 29 | 3pm ET

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The conversation surrounding Marketo and paid media is just beginning, Understand the correct channel set up, learn how to maximize Marketo’s most popular integrations, and set yourself up for paid media success tracking in Marketo.

Presenters:
Samantha Schwarz, Manager of Client Services, Digital Pi
Mark Steinmetz, Director of Client Services, Digital Pi