You have Marketo. Now What?
We joined forces with the best and brightest in the B2B space for a new series: Martech Masters.
In 6 sessions we take a deep dive into everything from Marketo tips and tricks to advanced data and insights for scoring and routing. Come as a Marketo newbie or experienced user, leave a Marketo master!
Date: April 30, 2020
When: 9 AM PT / 12 PM ET
Check your inbox soon for your registration confirmation and link to join the webinar.
Need campaigns and insights that are as good as gold? Come listen to what the best minds in Marketo and marketing operations are thinking for 2020 and beyond. Walk away from these sessions with new ideas and thinking that will actually help back in the office.
Session 1 9 AM PT / 12:00 PM ETPresenters:
Jenn DiMaria, Director of Client Services, Digital Pi
Jon Bourne, Director of Client Services, Digital Pi
When considering data integrity in Marketo, it's of paramount importance to consider how the data comes into Marketo. In this session, we'll discuss how to ensure the highest quality of data from two important sources—Marketo forms and list imports. Jenn and Jon will kick off the day with strategies for ensuring good data hygiene within Marketo, teeing up the following sessions that will discuss tactics for using that data for personalization and segmentation.
Session 2 9:30 AM PT / 12:30 PM ET Presenter: Jason Yarborough, better known as Yarby, is the Director of Strategic Alliances, PFL
We all know that the dating game is not an easy one. Whether you’re single, looking for someone or in a relationship – you’re on a complex journey with all sorts of signals (or a lack thereof). So, how can you make sure you’ve found the right person and are engaging them the right way? Join Jason Yarborough, Director of Strategic Alliances at PFL, as he shares how personalized engagement can help you find your match and win over your one true love — your customers.
Session 3 10:00 AM PT / 1:00 PM ET Presenters:
Colby Cavanaugh, VP Global Alliances, Integrate
Jan Leonhard, Client Services Manager, Digital Pi
Abby Grip, Client Services Manager, Integrate
We hear a lot of talk about ABM, buyer journeys, and orchestration but as an industry, marketers struggle to understand HOW to put these into motion. Many of our efforts are running out of steam and most importantly, are unable to support the changing expectations of finicky buyers or the increasing demands of executives. In this session, talk with marketing operations teams to get a sense of how they’re addressing the challenges and leveraging Marketo to meet the demands of a large global organization. This will be a hands-on session and we’ll dive into best practices and ideas on taking your use of Marketo to the next level.
Session 4 10:30 AM PT / 1:30 PM ET Presenter: Jim Hopkins, Senior Director of Marketing, Leadspace
You’ve got hand-raisers covered. But there are many more companies who are in-market and researching solutions like yours (or even your brand) outside of the channels you can see. We’ll show you how Leadspace used our own platform to monitor intent data and push leads within surging accounts into high-converting, personalized Marketo nurture programs.
Session 5 11:00 AM PT / 2:00 PM ET Presenter: Jack Wildt, Senior Manager Demand Gen Operations, ON24
Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.
In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:
Session 6 11:30 AM PT / 2:30 PM ET Presenter: Charm Bianchini, VP of Growth Marketing, LeanData
These days, data is abundant. How do you efficiently leverage all of your company’s data assets? Learn 5 tips for creating a solid marketing data strategy that surfaces the most important insights, unifies your revenue team, and never lets a lead go to waste.
By applying to attend this event, your registration information will be shared with the the following partners. If you wish to have your name removed, please email [email protected]
