MarTech Masters Series

You have Marketo. Now What?

  • How do you tie in different initiatives and technologies to drive success?
  • How do you make your marketing more repeatable with Marketo and accompanying technologies?

We joined forces with the best and brightest in the B2B space for a new series: Martech Masters.

In 6 sessions we take a deep dive into everything from Marketo tips and tricks to advanced data and insights for scoring and routing. Come as a Marketo newbie or experienced user, leave a Marketo master!

Date: April 30, 2020
When: 9 AM PT / 12 PM ET

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By applying to attend this ON24 event, your registration information will be shared with the partners participating in this event. If you wish to have your name removed, please email [email protected].

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Who Should Come?

Designed for marketing operations professionals who live in Marketo.

Need campaigns and insights that are as good as gold? Come listen to what the best minds in Marketo and marketing operations are thinking for 2020 and beyond. Walk away from these sessions with new ideas and thinking that will actually help back in the office.

Best Practices for Good Data Hygiene in Marketo

Session 1 9 AM PT / 12:00 PM ET

Jenn DiMaria, Director of Client Services, Digital Pi
Jon Bourne, Director of Client Services, Digital Pi

When considering data integrity in Marketo, it's of paramount importance to consider how the data comes into Marketo. In this session, we'll discuss how to ensure the highest quality of data from two important sources—Marketo forms and list imports. Jenn and Jon will kick off the day with strategies for ensuring good data hygiene within Marketo, teeing up the following sessions that will discuss tactics for using that data for personalization and segmentation.

Funnel of Love: From Attraction to Happily Ever After

Session 2 9:30  AM PT / 12:30 PM ET  

Presenter: Jason Yarborough, better known as Yarby, is the Director of Strategic Alliances, PFL

We all know that the dating game is not an easy one. Whether you’re single, looking for someone or in a relationship – you’re on a complex journey with all sorts of signals (or a lack thereof). So, how can you make sure you’ve found the right person and are engaging them the right way? Join Jason Yarborough, Director of Strategic Alliances at PFL, as he shares how personalized engagement can help you find your match and win over your one true love — your customers.

Case Study: Getting the most from Marketo in a Demanding Global Environment

2020-04-09_PartnerWebinar-Integrate-2.pngSession 3 10:00 AM PT / 1:00 PM ET  

Colby Cavanaugh, VP Global Alliances, Integrate
Jan Leonhard, Client Services Manager, Digital Pi
Abby Grip, Client Services Manager, Integrate

We hear a lot of talk about ABM, buyer journeys, and orchestration but as an industry, marketers struggle to understand HOW to put these into motion. Many of our efforts are running out of steam and most importantly, are unable to support the changing expectations of finicky buyers or the increasing demands of executives. In this session, talk with marketing operations teams to get a sense of how they’re addressing the challenges and leveraging Marketo to meet the demands of a large global organization. This will be a hands-on session and we’ll dive into best practices and ideas on taking your use of Marketo to the next level.

Get in Front of In-Market Buyers with Intent Data Nurtures

Session 4 10:30 AM PT / 1:30 PM ET  

Presenter: Jim Hopkins, Senior Director of Marketing, Leadspace

You’ve got hand-raisers covered. But there are many more companies who are in-market and researching solutions like yours (or even your brand) outside of the channels you can see. We’ll show you how Leadspace used our own platform to monitor intent data and push leads within surging accounts into high-converting, personalized Marketo nurture programs.

Operationalizing Webinars: How to use ON24 Engagement and Data for Marketo Campaigns

Session 5 11:00 AM PT / 2:00 PM ET  

Presenter: Jack Wildt, Senior Manager Demand Gen Operations, ON24

Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:

  • How to optimize webinars for audience insights
  • Best practices for operationalizing webinar programs inside Marketo
  • How to use webinar data to inform Marketo nurture campaigns and sales follow-up

5 Steps to a Winning Marketing Data Strategy

Session 6 11:30 AM PT / 2:30 PM ET  

Presenter: Charm Bianchini, VP of Growth Marketing, LeanData

These days, data is abundant. How do you efficiently leverage all of your company’s data assets? Learn 5 tips for creating a solid marketing data strategy that surfaces the most important insights, unifies your revenue team, and never lets a lead go to waste.

By applying to attend this event, your registration information will be shared with the the following partners. If you wish to have your name removed, please email [email protected]

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