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We'll go live HERE on April 30, 2020 at 9 AM PT / 12 PM ET.

Questions? Email us at [email protected].

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Marketo Tips: Thinking Outside The Lines

Session 1 9 AM PT / 12:00 PM ET

Presenters: Jon Bourne, Director of Client Services
Jenn DiMaria, Director of Client Services, Digital Pi

Have you run across situations for which there is not an "easy" or standard Marketo solution? From small needs such as the ability to display a table of data in an email, mass cloning hundreds of similar programs with different titles to tokens or mashups with external data, most cases can be solved with some custom development.

Come to this session and see approaches using velocity scripting, APIs and Webhooks that take "Marketo Outside the Lines."

Funnel of Love: From Attraction to Happily Ever After

Session 2 9:30  AM PT / 12:30 PM ET  

Presenter: Jason Yarborough, better known as Yarby, is the Director of Strategic Alliances, PFL

We all know that the dating game is not an easy one. Whether you’re single, looking for someone or in a relationship – you’re on a complex journey with all sorts of signals (or a lack thereof). So, how can you make sure you’ve found the right person and are engaging them the right way? Join Jason Yarborough, Director of Strategic Alliances at PFL, as he shares how personalized engagement can help you find your match and win over your one true love — your customers.

Case Study: Getting the most from Marketo in a Demanding Global Environment

2020-04-09_PartnerWebinar-Integrate-2.pngSession 3 10:00 AM PT / 1:00 PM ET  

Presenter: Colby Cavanaugh, VP Global Alliances, Integrate
Jan Leonhard, Client Services Manager, Digital Pi
Abby Grip, Client Services Manager, Integrate

We hear a lot of talk about ABM, buyer journeys, and orchestration but as an industry, marketers struggle to understand HOW to put these into motion. Many of our efforts are running out of steam and most importantly, are unable to support the changing expectations of finicky buyers or the increasing demands of executives. In this session, talk with marketing operations teams to get a sense of how they’re addressing the challenges and leveraging Marketo to meet the demands of a large global organization. This will be a hands-on session and we’ll dive into best practices and ideas on taking your use of Marketo to the next level.

Get in Front of In-Market Buyers with Intent Data Nurtures

Session 4 10:30 AM PT / 1:30 PM ET  

Presenter: Jim Hopkins, Senior Director of Marketing, Leadspace

You’ve got hand-raisers covered. But there are many more companies who are in-market and researching solutions like yours (or even your brand) outside of the channels you can see. We’ll show you how Leadspace used our own platform to monitor intent data and push leads within surging accounts into high-converting, personalized Marketo nurture programs.

Operationalizing Webinars: How to use ON24 Engagement and Data for Marketo Campaigns

Session 5 11:00 AM PT / 2:00 PM ET  

Presenter: Jack Wildt, Senior Manager Demand Gen Operations, ON24

Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:

  • How to optimize webinars for audience insights
  • Best practices for operationalizing webinar programs inside Marketo
  • How to use webinar data to inform Marketo nurture campaigns and sales follow-up

5 Steps to a Winning Marketing Data Strategy

Session 6 11:30 AM PT / 2:30 PM ET  

Presenter: Charm Bianchini, VP of Growth Marketing, LeanData

These days, data is abundant. How do you efficiently leverage all of your company’s data assets? Learn 5 tips for creating a solid marketing data strategy that surfaces the most important insights, unifies your revenue team, and never lets a lead go to waste.

By applying to attend this event, your registration information will be shared with the the following partners. If you wish to have your name removed, please email [email protected]

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