Organizations are expected to create personalized content at scale to deepen relationships with their customers. Adobe Experience Manager (AEM) is the engine that can drive your customer experience across channels. In this session we will be discussing how Merkle can help you create, manage, and distribute modular content to your customers. Join us and learn:

• How to use AEM to distribute content across channels
• The value of modular content
• How to use AEM to execute your content strategy

So, how can your organization meet this demand at scale?

Presenters:
Scott Rowland, Area Vice President, Delivery - MERKLE
Michael Ross, Adobe Solutions Lead - MERKLE

The competitive drive for digital capabilities and personalization can lead organizations to constantly seek out new technology platforms or modules to add to their technology stacks. This is often driven by the glamour of a “shiny new object” that promises to be a quick fix for your challenges or meets your new goals.

To avoid this, it’s important to first assess and utilize existing technologies before investing in new ones. In this session we will speak to these pitfalls and how to overcome these to maximize your current technology ecosystem to work for your organization.  We will cover:

• Business, Marketing and IT alignment as the catalyst for execution of customer experiences at scale
• Gaps in your Current State (people, process or tech), how to identify them and prioritize change
• Missing in Action: Identity and a Data Foundation as the unlock for CDP Value realization
• Common Content Woes and the Path Forward
• How Solution Design can release the Power of Adobe
  

Presenters:
Courtney Trudeau, Vice President, Technology Strategy - MERKLE

Commerce is a brand’s moment of truth and the heart of the customer experience. Connected Commerce creates an ecosystem where every touchpoint with your brand in a customer journey is to designed to deliver a personalized, tailored experience based on customer behavior. Designing an omnichannel experience where you are constantly learning about your customers will drive that experience that fuels your digital commerce ecosystem.

Presenters:
Mason Peolker, Adobe Commerce Architect Lead - MERKLE
David Crocq, Magento Technical Director

Join Merkle’s female leadership for a discussion around the practical issues and opportunities for increasing female leadership in our organizations.

Presenters:
Tara Beaton, SVP - Global Adobe Practice Lead - MERKLE

Join for breakfast 8:45 AM, Session: 9-9:45 AM

Struggling to maximize the efficiency and full potential of your Adobe products? Join us to learn how to seamlessly integrate the three pillars of data, content, and orchestration with Adobe Experience Platform, utilizing Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics to deliver the next best experience at scale. In this session, you'll learn how to:

• Leverage Adobe Experience Manager + AEP to integrate content and audiences offering delivery at scale
  
• Achieve desired values and efficiencies with the Adobe suite
  
• Develop an audience-centric mindset across teams
  

Don't miss this opportunity to unlock the full potential of your Adobe investment!

Presenters:
Jas Singh, Adobe AEP Practice Lead - MERKLE
Courtney Trudeau, SVP, Technology Strategy Lead – MERKLE
Michael Ross, Adobe Solutions Lead - MERKLE
Sayantika Sikdar, RT-CDP Strategy Lead – MERKLE

Lunch to begin at 11:30 AM with session to follow.

How do you orchestrate the B2B customer journey in Marketo Engage? At this session, get caught up on the latest nurture concepts to elevate the customer experience in Marketo Engage so you can:

• Scale communications globally in different languages
  
• Orchestrate a multitouch experience
  
• Improve advocacy with customer onboarding
  
• Deliver product-specific content with product scoring
  

As you consider adding complexities into your system, join this session to make the journey even better.

Presenters:
Jeff Coveney, Chief Marketing Officer – DIGITAL PI, A Merkle Company
Tom Grubb, Chief Strategy Officer – DIGITAL PI, A Merkle Company

Ever want to ask some hard-hitting questions to the smartest people in the room? Here’s your chance! We have rounded up a B2B dream-team from Digital Pi and Adobe to discuss this year’s hot analytics topics. And, most importantly, answer your questions on the spot about where you think B2B technology is headed and how to beat your competition there Ever want to ask some hard-hitting questions to the smartest people in the room? Here’s your chance! We have rounded up a B2B dream-team from Digital Pi and Adobe to discuss this year’s hot analytics topics. And, most importantly, answer your questions on the spot about where you think B2B technology is headed and how to beat your competition there

Presenters:
Ryan Vong, Chief Executive Officer – DIGITAL PI, A Merkle Company
AJ Sedlak, Director, Marketing Automation

In this session, we will discuss how to successfully navigate the transition from Adobe Analytics to Customer Journey Analytics. Join as we cover tips and tricks to deliver maximum value from your Adobe investments.

Presenters:
Frank Lee, Sr. Director – Analytics - MERKLE

Session to begin at 4:00 PM followed by happy hour.

The enormous potential to create better and deeper engagement with healthcare professionals (HCPs), patients, and consumers through personalized experiences is largely untapped. While most companies understand the potential, they get stalled at the vision stage, with marketing, IT, and CX teams struggling to orchestrate experiences across multiple audiences and brands. How do you pull the experience through across diverse audiences? How do you balance various goals, messages, and resources? In other words, how do you move from big vision to actionable strategy?

Merkle’s work with Novo Nordisk gets at the heart of these very questions. Learn how our pre-technical discovery informed the formation of use cases, enabling us to prioritize goals and ensure actionable results, while achieving the optimal balance of strategy and tactical execution.

In this session, you’ll learn:

• How strategy informs technology and drives ROI
• How to determine the right level of strategy vs. tactical
• The building blocks of transformation 
• Steps to define and prioritize use cases 
  

Presenters:
Jane Portman, EVP, Vertical Lead – MERKLE
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Join for breakfast 8:45 AM, Session 9:00-10:00 AM. Plan to bring your perspective on how to prosper, promote muted voices, and strengthen community in a post-COVID WFH context.

Presenters:
Elicia Buchsbaum, Global Adobe Strategic Partner Lead, VP – MERKLE

MCID, CID, ECID, PID, ERPID, email, Loyalty ID, Product ID --- with so many identifiers to draw from, where do you start?  

Learn valuable lessons from our experts so that you can:

• Arrive prepared on day 1 with sample sets of your data for modeling consideration
• Help speed up the path to getting data into your CDP so that you can active
• Understand dimensions to consider when building your initial model

Presenters:
Bryan Rekrut, Senior Director (AEP Architecture Lead) - MERKLE
Anne Dalton, Sr Director, Audience Platform - MERKLE
Jason Morgan, Platform Architect - MERKLE