MarTech Master Series

Thursday, April 9, 2020

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Changes to Adobe Summit 2020

Adobe has made the difficult but important decision to make Summit/Imagine 2020 an online event this year and cancel the live event in Las Vegas. Read more

Stay tuned for an announcement about our exciting plans to connect online!

Register below to be included in all announcements.

Lunch & Learn: Master Your Marketo

Looking for more Marketo tips and tricks while attending the Adobe Summit?

If the main sessions aren't enough, we've got you covered in two sessions designed to help you operate Marketo like a pro. There is no cost for this event, but you must register in advance. Space is limited.


Date: Thursday, April 9, 2020
When: 12:00 p.m. – 2:00 p.m., Please arrive promptly at 12 p.m.
Location: Jimmy Kimmel's Comedy Club at The LINQ Promenade

There is no affiliation between the Adobe Summit and this Lunch & Learn event. We encourage all interested parties to experience the Adobe Summit and leverage these sessions as a complement to the bigger event.

Tell us you’d like to join

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Who Should Come?

Designed for marketing operations professionals who live in Marketo.

Need campaigns and insights that are as good as gold? Come listen to what the best minds in Marketo and marketing operations are thinking for 2020 and beyond. Walk away from these sessions with new ideas and thinking that will actually help back in the office.

Advanced Report Builder (RCE) Can do That?

Tom Grubb.jpgSession 1 12:30 - 1:00 

Presenter: Tom Grubb, CSO Digital Pi

We mastered two incredibly valuable features in Marketo’s BI tool most users don’t know about, ignore, or tried but gave up on. It took relentless research, trial, and error to figure them out but we did — and it was worth it. Dashboard filters and cohort funnel analysis are two game-changer features in ARB you need to see.

Join our resident reporting expert in a deep dive into how to get vision out of your Marketo initiatives.

Marketo Tips: Thinking Outside The Lines

JonJenn 270x200.pngSession 2 1:00 - 1:30  

Presenters: Jon Bourne, Director of Client Services & Jenn DiMaria, Director of Client Services

Have you run across situations for which there is not an "easy" or standard Marketo solution? From small needs such as the ability to display a table of data in an email, mass cloning hundreds of similar programs with different titles to tokens or mashups with external data, most cases can be solved with some custom development.

Come to this session and see approaches using velocity scripting, APIs and Webhooks that take "Marketo Outside the Lines".

Take Your Topics to the Experts

Session 3 1:30 - 2:00

We’ll have the swag bag and all the other sponsor networking you love, but what you really want at a tips and tricks session is more… tips and tricks! Visit our Expert Areas during session 3 and hit up the teams with your issues around:

leaderspace.png     CDP —Wondering how to manage a CDP or use it to understand your audience even better?
PFL_Logo_4color.png     Direct Mail Integration —Thinking about integrating Direct Mail into your campaign strategy but don’t know how it will work within your stack?
integrate-logo.png     Smart Scaling—Ready to scale but not sure how to measure and analyze your database and leads?
metadata.io logo.jpeg     Paid Media Optimation—You have a strong paid media strategy but aren’t sure why conversions aren’t higher and how to optimize them
logo_DigitalPi_Color.png     Marketo Migration & Integration—You have Marketo or are migrating to Marketo and don’t feel like you are making the most of the tool or see migration issues within your instance
logo_leandata.png     Alignment—Your GTM strategies aren’t performing the way you anticipated, it may be an alignment issue that could be solved with automation
logo_on24.png     Webinar Integration—Your webinars are well attended and people are engaging, but there’s no action afterwards because your programs aren’t integrated within your Marketo instance properly.

Come find us

The Jimmy Kimmel Comedy Club  Jimmy Kimmel's Comedy Club at The LINQ Promenade

By applying to attend this event, your registration information will be shared with the the following partners. If you wish to have your name removed, please email [email protected]

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