Im thinking we change this out with the map of the convention floor, but dressed up a little bit.
April 26th, 11:30am-12:15pm
Everyone wants new logos – but how do you grow lifetime value once you’ve acquired them? The obvious answer is to sell more products to your customers, yet hardly anyone thinks about Marketo as a cross-selling engine. Cross-selling may not sound as sexy as new logos, but savvy executives and investors care a lot about lifetime value (LTV). FireEye marketing ops pursued a bold vision that gave sales and marketing a new and important source of buying signals that changed the game for cross-selling into their customer base: product interest scoring.
Marketo ABM Partner Booth
Leaders and practitioners from almost every business department (marketing, sales, IT, even finance) are immersing themselves in discussions around implementing account-based strategies and the potential impact on their revenue. If you are planning to be at Summit, let’s connect and discuss your ABM approach - I’d love to hear your thoughts and ideas on this emerging, game-changing strategy. I will be floating between sessions, the Digital Pi booth (G-631) and Marketo’s ABM booth.
April 24th, 11:30am-12:15pm
The right marketing analytics should show you what is working and what isn't to optimize for the entire buyer's journey. That begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. In this session, you will learn:The appropriate metrics for each stage of the buyers journey, What Multi-touch and First touch attribution mean, How Marketo uses attribution to tie marketing programs to revenue and pipeline, How to start leveraging the wealth of data in Marketo to improve ROI
Jeff Spicer dishes out the pro tips on making Summit 2017 a win for you and your organization
Well it’s that time of year again! Thousands of marketers will descend upon Moscone Center in San Francisco (after a brief stop in Las Vegas in 2016) to discuss everyone’s favorite Marketing Automation tool… Marketo. Professionals from across the country and globe will listen to keynote speakers, attend sessions, get certified, and take time to network with other like-minded individuals. Read more...
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