WHAT IS OMEGA? Omega is an analytics engine that shows your Marketo data in a way that you can’t normally see. It produces insightful metrics that you can’t easily get out of Marketo. http://www.omegaproject.io/#contactus
HOW DOES IT WORK?
Omega analyzes this activity data outside of Marketo. Built specifically to complement Marketo, it removes the limitations on your data. The valuable answers that were locked away are suddenly set free. It’s a new way to not only see all of your Marketo activities, but also to understand them.
Know what’s happening behind the scenes in easy-to-understand charts, so you can make smarter decisions about your marketing. Omega insights help whether you’re new to Marketo or a Certified Expert.
ATTEND THESE SESSIONS
Jessica Kao
Director of Client Services, Digital Pi
Veteran of demand generation and marketing operations, data junkie, 2X Marketo Champion, Silicon Valley User Group Leader, holds a PhD in Cancer Biology from Stanford University.
The right marketing analytics should show you what is working and what isn't to optimize for the entire buyer's journey. That begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. In this session, you will learn:The appropriate metrics for each stage of the buyers journey, What Multi-touch and First touch attribution mean, How Marketo uses attribution to tie marketing programs to revenue and pipeline, How to start leveraging the wealth of data in Marketo to improve ROI
Tom Grubb
Chief Strategy Officer, Digital Pi
Tom is Chief Strategy Officer for Digital Pi. He has twenty years of experience leading marketing at early-stage and enterprise technology companies including CA Technologies, Intuit, ThreatMetrix and VP Product Marketing at Marketo.
Everyone wants new logos – but how do you grow lifetime value once you’ve acquired them? The obvious answer is to sell more products to your customers, yet hardly anyone thinks about Marketo as a cross-selling engine. Cross-selling may not sound as sexy as new logos, but savvy executives and investors care a lot about lifetime value (LTV). FireEye marketing ops pursued a bold vision that gave sales and marketing a new and important source of buying signals that changed the game for cross-selling into their customer base: product interest scoring.
In this eye-opening session you will learn:
Im thinking we change this out with the map of the convention floor, but dressed up a little bit.
April 26th, 11:30am-12:15pm
Room 2001/2003
Everyone wants new logos – but how do you grow lifetime value once you’ve acquired them? The obvious answer is to sell more products to your customers, yet hardly anyone thinks about Marketo as a cross-selling engine. Cross-selling may not sound as sexy as new logos, but savvy executives and investors care a lot about lifetime value (LTV). FireEye marketing ops pursued a bold vision that gave sales and marketing a new and important source of buying signals that changed the game for cross-selling into their customer base: product interest scoring.
Booth #G631
Marketo ABM Partner Booth
Leaders and practitioners from almost every business department (marketing, sales, IT, even finance) are immersing themselves in discussions around implementing account-based strategies and the potential impact on their revenue. If you are planning to be at Summit, let’s connect and discuss your ABM approach - I’d love to hear your thoughts and ideas on this emerging, game-changing strategy. I will be floating between sessions, the Digital Pi booth (G-631) and Marketo’s ABM booth.
April 24th, 11:30am-12:15pm
Room 2018/2020
The right marketing analytics should show you what is working and what isn't to optimize for the entire buyer's journey. That begins with knowing what data you should be looking at and how to interpret that data to drive insightful business decisions. In this session, you will learn:The appropriate metrics for each stage of the buyers journey, What Multi-touch and First touch attribution mean, How Marketo uses attribution to tie marketing programs to revenue and pipeline, How to start leveraging the wealth of data in Marketo to improve ROI
Jeff Spicer dishes out the pro tips on making Summit 2017 a win for you and your organization
Well it’s that time of year again! Thousands of marketers will descend upon Moscone Center in San Francisco (after a brief stop in Las Vegas in 2016) to discuss everyone’s favorite Marketing Automation tool… Marketo. Professionals from across the country and globe will listen to keynote speakers, attend sessions, get certified, and take time to network with other like-minded individuals. Read more...
Omega analyzes this activity data outside of Marketo. Built specifically to complement Marketo, it removes the limitations on your data. The valuable answers that were locked away are suddenly set free. It’s a new way to not only see all of your Marketo activities, but also to understand them.
Know what’s happening behind the scenes in easy-to-understand charts, so you can make smarter decisions about your marketing. Omega insights help whether you’re new to Marketo or a Certified Expert.
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